The background of the project

Below is shown the web host that best suited the customer's needs and which of our two web development solutions the customer chose

Web hosting

WeDev Solution

The project's goals

The goal of the new website for GP Adhesives was to create a platform that effectively pitches to stakeholders, including both potential customers and investors.

The goal of the website was to create a platform that:

• Builds trust: Conveys the company's expertise and reliability through a modern, clean and professional design.

• Improves user experience: Make it easy for visitors to navigate, find relevant products and access necessary information.

• Communicates visually: Uses engaging images, graphics and layout to highlight product quality and innovation.

• Increases conversions: Optimizes both design and functionality to encourage visitors to contact the company or make inquiries.

Results

The new website has had a major impact on GP Adhesives' digital presence and business performance:

• Higher conversion rate: The site's conversion rate increased by 45% already in the first two months and by a further 156% after four months.

• Improved user experience: Visitors have given positive feedback and mentioned that the site is much easier to navigate, they find relevant information faster and perceive it as more professional.

• Increased trust: The visual refresh and the addition of credibility-building elements have made both new and existing customers see the company as an even more reliable partner.

• The new website has become a powerful tool for GP Adhesives, not only to showcase their products but also to strengthen their brand and create long-term customer relationships.

The solution

Visual design: A modern layout with high-quality images and graphics that highlight the precision and quality of the products. The color palette and typography were chosen to emphasize professionalism and create a sense of trust.

• Structured navigation: A clear and intuitive structure that makes it easy for visitors to quickly find the information they are looking for, whether it concerns specific products or technical specifications.

• Trust-building elements: Included customer references, certifications and detailed information about the company's processes to strengthen credibility.

• Mobile Responsiveness: The website was designed to work seamlessly across all devices, ensuring an optimal experience for users on both desktop and mobile.

• SEO and Conversion Optimization: Implemented strategies to drive relevant traffic to the website and convert visitors into customers through well-placed Call-to-Actions (CTAs) and contact forms.

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